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From 2000 to 2010, the county suffered over a 1% decrease in population. This may not seem like a lot, but that is a 2,000 persons decrease. In the year 2040, Darke County population is estimated to have 46,280 residents. That’s a significant drop from their current estimated population of 51,734. Why is Darke County losing population at this rate? How can Darke County prevent this population decrease from happening? Darke County’s older generations, who are part of the majority, are depleting, and the younger generation is moving outside of Darke County. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608052168393-LRYFAI3LXMINZJ4XJBUJ/DarkeBarn1.jpg Case Studies - Darke County Revitalization | Ethnography & Market Strategy CLIENT OVERVIEW Darke County, Ohio made its debut in 1809 and has valued small town traditions ever since. Its historical value made Darke County an interesting and inspired place to live: known for the Treaty of Versailles, birthplace of Annie Oakley, the location of the infamous Great Darke County fair, and even rarity landmarks such as Bears Mill. Darke County prides itself on small town country living and interpersonal relationships through small business encouragement, especially within the manufacturing, healthcare, and agriculture industries. They use sources to support to the community, but there is a disconnect between the information and Darke County residents, as well as a disconnect between residents and Darke County itself. The 2000–2010 population decrease, the 2018 projections, and the 2040 population estimates are concerning Darke County leaders, causing them to wonder the cause and how to prevent these events from happening even further. TARGET AUDIENCE Residents of Darke County, surrounding areas who do business with the county, and Darke County leaders are all stakeholders in this process. These stakeholders will all be positively influenced by these marketing efforts to advertise this problem and empower the community to develop solutions themselves. PROJECT GOALS The goal is to retain Darke County’s population. To do this, intensive market and ethnographic research was implemented to develop tangible data of why and what was causing this county emigration. Design solutions are dependent on past and current residents of Darke County and their problems. The design solutions are solved by the audience's preferred way of communication. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608075485108-OR9RUTQFX2Y7T6GOJCNN/darke_co_3.jpg Case Studies - Darke County Revitalization | Ethnography & Market Strategy - SECONDARY RESEARCH This case study was built on secondary and primary research. The goal was to discover a problem based on several themes within numerous sources, such as the US Census, Darke County’s website, or other local websites. There were three possible problems I could have focused on: 1. How to make Darke County’s towns collaborate together. 2. Women’s salaries in Darke County are 40% lower than men’s. Why? 3. How do we make Darke County’s brand inclusive for all towns within it? Although these problems were valid, they were not wicked or the absolute source of a problem. Further investigation of the Darke County Census and one-on-one interviews revealed that population decrease was the main concern/problem that Darke County is facing. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608077033317-411BUTO8PDCRD8JL81E7/leaders.jpg Case Studies - Darke County Revitalization | Ethnography & Market Strategy PRIMARY RESEARCH I interviewed five Darke County leaders to understand possible causes to population decrease and whether it was a common concern among all leaders. In conclusion, nearly all Darke County leaders said the cause of further population decrease is due to younger generations leaving the Darke County area to: 1) Pursue other job opportunities 2) Find better education 3) Improve their quality of life https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608077259815-D04PNT3L6ZZH1EZ4CO5G/research.jpg Case Studies - Darke County Revitalization | Ethnography & Market Strategy SURVEY There were 70 respondents in the survey. I conducted a survey to past and present Darke County residents. These questions tested their level of awareness and use of local resources and general thoughts of the county. This survey took numerous routes depending on the respondent’s answers, and the results confirmed my suspicions. Here’s the facts that stuck out: 33% of residents do not use local resources, like Hometown Opportunity. 28% of residents said Darke County would not grow. 26% of past residents say there’s no entertainment in Darke County. The main reason why past Darke County residents left is for college education and job opportunity. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608077460034-XKF6E2CGSAPRXC81UAHD/conceptual-map.jpg Case Studies - Darke County Revitalization | Ethnography & Market Strategy - CONCEPTUAL MODEL There is an obvious disconnect between what leaders are providing and what residents are receiving. This model states three reasons why Darke County’s population is decreasing: a perceived lack of 1) Diversity, 2) Opportunity, and 3) Quality of Life. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608077645139-VFIL0UGH2ROIF0JAXQA2/Screen%2BShot%2B2020-12-13%2Bat%2B8.07.59%2BPM.jpg Case Studies - Darke County Revitalization | Ethnography & Market Strategy - SOLUTION STATEMENT Darke County is working to improve residents’ concerns, but there is no central communication channel between the younger generations and the county. Darke County needs to attract the younger generation by strictly advertising the benefits and improvements of Darke County through use of preferred media, while developing new, original proposals for change. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608077800178-P1HNFC7YTZXRULDBUFQS/Screen%2BShot%2B2020-12-13%2Bat%2B8.07.35%2BPM.jpg Case Studies - Darke County Revitalization | Ethnography & Market Strategy - PLANS OF ACTION Darke County Revitalization has (3) Parts: 1. Awareness Campaign 2. Business Development 3. All Inclusive, Entertainment Campaign The Darke County Chamber of Commerce, Visitor’s Bureau, and Darke County Economic Development must collaborate and work together to incite and advertise these initiatives through resident’s preferred media. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608050739119-ZG6BMBQNW1Y9NDRT32F3/Screen+Shot+2020-12-15+at+11.43.15+AM.png Case Studies - Darke County Revitalization | Ethnography & Market Strategy This infographic shows the problem, population decrease, and gives a high level of what the second and third infographic. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608051310376-PU88EEZW2MCU38Y0R09O/website-mock.jpg Case Studies - Darke County Revitalization | Ethnography & Market Strategy Darke County website: www.shinelightondarkecounty.com https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608050739430-W4UQKPOOBT4A888X3EX2/Screen+Shot+2020-12-15+at+11.44.54+AM.png Case Studies - Darke County Revitalization | Ethnography & Market Strategy This infographic highlights current opportunities in Darke County. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608051344440-ZNTM0MSOF8SCOYUU9SY7/phone-mockup.jpg Case Studies - Darke County Revitalization | Ethnography & Market Strategy Facebook post for downtown renovations. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608050741920-JSXXIGD0NLPK5PMNQYAT/Screen+Shot+2020-12-15+at+11.43.45+AM.png Case Studies - Darke County Revitalization | Ethnography & Market Strategy This infographic visually shows the proposals for change. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608051335980-Q2NPTCQ14TLS18L2W261/rapier_cassie-billboard-mockup-.jpg Case Studies - Darke County Revitalization | Ethnography & Market Strategy Billboard advertisement for grants marketed toward diverse businesses. https://www.cassierapier.com/case-studies/jafe-catalog-f5snh monthly 0.5 2021-02-03 https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1606629222191-FMHGR265GU1E64XDD6HL/IMG_4218%2B2.jpg Case Studies - “Grow with Us” | JAFE Catalog | Art Director - “Grow with Us” JAFE Catalog JAFE Decorating is a business-to-business that specializes in decorating glassware and other packaging accessories with paint applications and screen print processes. JAFE’s largest customer base is the candle industry, mostly composed of small businesses. Over the years, new customers do not understand JAFE’s offered services or the processes involved: this hinders the customer from designing their unique product and reduces JAFE’s sales due to poor user experience. To combat these difficulties, the JAFE team concluded that a catalog would attract new and current customers to JAFE services. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608093355490-4M4BT4W64RBZK29NICT3/jafe-building.jpg Case Studies - “Grow with Us” | JAFE Catalog | Art Director THE PROBLEM JAFE’s ordering process and offered services can be confusing to customers. How does JAFE attract small business candle customers to their decoration services in an appealing and understandable way via a print catalog? TARGET AUDIENCE Small businesses of the candle industry. PROJECT GOALS Non-negotiables were determined by the JAFE team at the beginning of this project. This new catalog must ease the ordering process for new candle clients and help inspire creativity with visuals of offered services. ROLE: ART DIRECTOR I directed the Research and Development and Sales teams to develop copy and its contents for this catalog. I researched, strategized, photographed, designed and marketed this project via LinkedIn, Facebook, and Mailchimp. TIMELINE August 2019 – July 2020 (Delayed due to COVID-19). https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608093462416-86FCDOL3GG51HFO8PV0L/image-asset.jpeg Case Studies - “Grow with Us” | JAFE Catalog | Art Director - SECONDARY RESEARCH The JAFE team studied how current customers market their products and brand on social media. I wanted to understand our customers' trending candle decorating designs and study keywords or phrases to see how candle companies represent themselves in the industry. Every brand had a story to tell through their lifestyle photography on Instagram, Facebook, and on their websites. A persona could be found in each one, tying the candle brand and product back to its audience. This research helped define JAFE's goal more clearly: the catalog should appeal to new and current candle customers, but our lifestyle photography should visually show how consumers use the final, decorated product. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608093686546-KM8QBM3QU4FXHK7HC6R7/Screen%252BShot%252B2020-12-15%252Bat%252B11.39.58%252BPM.jpg Case Studies - “Grow with Us” | JAFE Catalog | Art Director - PRIMARY RESEARCH I conducted a survey that asks candle consumers what they look for in a candle, what smells they prefer, colors they relate to and why, where they place their candles, as well as their demographics. 28 results from this survey revealed that candle consumers typically place candles in their kitchens, use candles daily, purchase candles for scent, and associate candles with feelings and nostalgia. I interviewed nine candle consumers. These candle consumers supported the survey findings and helped further develop lifestyle photography ideas and develop personas. For example, an interviewee stated that she preferred orange citrus as a candle scent in her kitchen. JAFE used this feedback to relate to our customer’s candle brands. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608093785620-HRYY0L37BN82TE29XIGN/lifestyle-photography Case Studies - “Grow with Us” | JAFE Catalog | Art Director - PLAN OF ACTION To create a catalog relating to JAFE’s customers’ consumers while utilizing top trending colors and life-style photography. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1606629222191-FMHGR265GU1E64XDD6HL/IMG_4218%2B2.jpg Case Studies - “Grow with Us” | JAFE Catalog | Art Director - THE FINAL PRODUCT JAFE’s “Grow with Us” catalog is a simple design that’s elevated through high quality photography that is relatable to their customers’ consumers. The catalog has an easy flow in which customers can easily find what they desire. JAFE’s professionalism is clear and easy to understand due to clear tone of voice and attractive calls to action. The catalog is online within JAFE’s website, social media, and Mailchimp newsletters. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608094277991-RCFVDEI65MO9LR7J9VTL/Screen%2BShot%2B2020-12-15%2Bat%2B11.49.53%2BPM.jpg Case Studies - “Grow with Us” | JAFE Catalog | Art Director - CATALOG SKETCHES This sketching process created a visual experience of JAFE’s offered products. The goal is for customers to understand who JAFE is, its offerings, and who to contact through an easy flow. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608094612811-RKX1D0N72R0GNZP5YE5P/Screen%2BShot%2B2020-12-15%2Bat%2B11.55.24%2BPM.jpg Case Studies - “Grow with Us” | JAFE Catalog | Art Director - CONCEPTUAL PHOTOGRAPHY SKETCHES JAFE needed to deliver its promise as #1 glass decorator in the industry. The goal of the catalog's lifestyle shots was to target their customers' consumers via the primary and secondary research gathered. I found photography field sites that matched the desire photography aesthetic via our photography style tiles, which dictated the persona, colors, ideal customer, and traits that space had to portray. Everything in the photography shots was intentional. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608095529916-ZKQIRJPTTVYHSSLK3LDE/Screen+Shot+2020-12-16+at+12.11.32+AM.png Case Studies - “Grow with Us” | JAFE Catalog | Art Director - LEADERSHIP A young, new designer leading a team of six experienced leaders in a different industry is a difficult task. I had to learn how to speak to this team by translating my design language to theirs. Communication and inclusion of all opinions were the most memorable takeaways during this process. Our team was able to create a catalog that communicates JAFE’s brand values, products, and goals in a highly efficient way to new candle customers due to different skill sets. USER TESTING This catalog has been successful so far. JAFE has had over 90 downloads, gained 70 Mailchimp subscribers, and has 80+ new follows on LinkedIn since the catalog’s digital release date. https://www.cassierapier.com/case-studies/the-modern-group-ethnography-25xx7 monthly 0.5 2020-12-16 https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597981220162-DEC5263N1CEF1EGU614L/yayayai_group.jpg Case Studies - The Modern College of Design | Team Ethnography - The Modern College of Design The Modern College of Design offers an Associate Degree of Applied Business in Design and recently introduced their bachelor’s degree, known as the Design Leadership Program (DLP). Their educational service is known for its transformation of students into world-leading designers. Dropout rates at the Modern are higher than desired. Why? A high schooler’s transition from highschool to college causes a transition from dependent to independent living. What can make this a more encouraging and easier transition for a first-year Modern student coming from a communicative, relatable, and familiar space to a foreign place full of different expectations? https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608079935690-EGEVX4CBBSE404FFES1S/naassom-azevedo-Q_Sei-TqSlc-unsplash.jpg Case Studies - The Modern College of Design | Team Ethnography THE PROBLEM First-year students at the Modern culturally seclude themselves due to their lack of technological knowledge, lack of communication skills, and time management. They find difficulty balancing school projects with outside activities with family, friends, work, and other factors. The result is an intense feeling of imposter-syndrome and seclusion which results in overwhelming stress, failure of class(es), or dropping out of the program. TARGET AUDIENCE This project is to create a better student experience for first-year students during their first semester. PROJECT GOALS Our end goal is to improve the Modern experience for first-years by easing their transition from high school to college through a DLP mentorship. This will help improve communication skills, time management skills, and program/design knowledge. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1608079985229-EGZKA1EISNM9CVJSF2I0/yayayai_group.jpg Case Studies - The Modern College of Design | Team Ethnography PROCESSES UTILIZED The design thinking process: research, define the problem, ideate, prototype, and user testing were all followed within this case study. We used programs such as InVision, Sims, and Google Forms to collect results. MY ROLE This project included three people on our team, including myself. My responsibilities as team lead was delegating and organizing tasks, engaging the team in ideas and setting deadlines. My niche in the design process was the Research and Define the Problem stages. I also encouraged the team to stay true to the research for a real solution throughout this project. TIMELINE April 2020 – Introduce program to DLP students. May 2020 to July 2020 – Cue postcards for accepted associate’s students. Personal message from DLP students. Wednesday, Aug 26 – DLP last day to be a ‘big.’ Friday, Aug 28 – Associate’s last day to sign up to be a ‘small.’ Thursday, Sept 3rd – First official meeting. https://www.cassierapier.com/case-studies/melody-49-brand-guidelines monthly 0.5 2021-02-03 https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1604514792702-0ZVB33A3B8468OLPN3DR/m49_mockup_billboard.jpg Case Studies - Melody49 | Brand Guidelines - The New, Classic Melody49. Drive-in movie theaters are closing one after another: only 300 remain in the United States. The digital and streaming world made drive-ins irrelevant because consumers are only one click away from their favorite movie while in the convenience of their home. Melody49 is a 1960’s drive-in movie theater located on State Route 49 in Ohio. The purpose of this brand is to allow families to have an unique, outdoor experience with other methods of entertainment other than the indoor theaters and streaming from home. How can Melody49, a drive-in located in Ohio, become relevant in a modern-day world? https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1604690116807-OFSS7KWAFLF9RHPL1RXK/rapier_cassie_MY49_brand_guidelines.jpg Case Studies - Melody49 | Brand Guidelines THE PROBLEM Melody49 needs to think about how a consumer is experiencing their product. The drive-in needs to improve on their screen technology, food choices, comfort, movie watching, and offer an unique family adventure. TARGET AUDIENCE Melody49 consumers are families and couples of small towns who value personal relationships. These people are loyal, dependable, yet want a fun experience to remember. Age ranges could vary, dependent on family. PROJECT GOALS The goal of this project was to revitalize Melody49’s dying brand into an entertainment center to offer a different and memorable theater experience to their consumers. This project was not only to design a brand, but to elevate their services and expand their product line. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1604471071481-2TELDDUFE2ANM8HOSJ8B/Screen+Shot+2020-02-20+at+10.36.56+AM.png Case Studies - Melody49 | Brand Guidelines - PURPOSE AND BRANDING MESSAGE Melody49’s purpose is to strengthen bonds and community ties by offering unique and modern experiences that test the limits of a regular movie theater. The branding message is: Melody49 puts the regular movie theater to the test by offering other exciting and different experiences like an entertainment center. Examples of services include camping, swimming, sixth sense vibrations through the ground, and a homegrown food service (similar to Sonic and/or A&W) that will keep customers coming back for more. BRAND ARCHETYPE Melody49’s archetype is The Explorer. Consumers go to Melody49 to be adventurous, outgoing, and have inclusive and new experiences. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1604471602088-5Q1HQDLUO60N4KUP2OGE/image-asset.jpeg Case Studies - Melody49 | Brand Guidelines - SWOT Analysis For this section, a SWOT (strengths, weaknesses, opportunities, and threats) analysis will be used to analyze the new design for Melody49. STRENGTHS Unique services offer a strong and more exciting experience for those who would like to spend time with friends, family, etc., through modern day technology. Melody49’s highway location gives more marketing opportunities. WEAKNESSES Updates are expensive due to advanced technology, camp ground expansion, and food service. Melody49 must have a high number of customers per summer night. Another weakness includes only opening during the summer. OPPORTUNITIES Melody49 can include experiences similar to fairs or amusement parks. More opportunities could be rotating events, like swim night or camp-out night to heighten the experience and specifically segment the target audiences. THREATS Examples include the natural elements; competitors, like summer events like fair or amusement parks; and digital streaming at home. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1598407238076-56XRCJQH6TQ8N5KPVAK3/sketches.png Case Studies - Melody49 | Brand Guidelines - LOGO SKETCHES Melody49’s new logo design is based on the project outline and brainstorming process. The original inspiration for these sketches was Las Vegas signage. The bold neon colors and heavy weight font express exploration, inclusiveness, and excitement https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597976206953-6N5B2O9ILKZFW8ZAWAPM/my49_branding_colors Case Studies - Melody49 | Brand Guidelines - COLOR PALETTE These five branding colors express the retro, fun, and adventurous entertainment options that Melody49 has to offer. Simplify: These colors refer to the neon lights of the '80s. This color palette welcomes new and old generations and can be used to organize certain design elements within the brand. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1604690073416-E31745S7JMU7TJI1Z7KJ/rapier_cassie_MY49_brand_guidelines.jpg Case Studies - Melody49 | Brand Guidelines - FINAL LOGO Melody49 is a drive-in movie theater, but they offer other outdoor experiences to push fun, adventure, and exploration for all families with ‘retro’ style. The main logo mark illustrates fun and exploration by its bold, yet rounded sans serif font. The full color mark is to be used for documents, the website, and ads that utilize white space. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597976286917-ZR8M7Z0WWKZH8K02E0UU/my49_icons Case Studies - Melody49 | Brand Guidelines - ICONOGRAPHY These icons are derivative of the logo and have a spunky, retro attitude that Melody49 lives by. Some icons can be used for wayfinding, merchandise, buttons for the website and can be featured within the app. All icon designs are cohesive, consistent, and can be color-coded for whatever media. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597976403012-SGVWO5OYHYE2Q526SXE3/my49_textures Case Studies - Melody49 | Brand Guidelines - TEXTURES These fun, creative, and colorful patterns are retro but relevant with their thick line and shape work. These textures will be used on the web, print media, and merchandise; however, they will not be featured as an overlay on Instagram or candid photography. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/2b1b0488-c9a4-4edb-9edb-ba2f5f9530b1/poster_1_swim_rgb.jpg Case Studies - Melody49 | Brand Guidelines https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/be2b3526-395d-41e5-b246-97d88d8e2a24/poster_2_swim_rgb.jpg Case Studies - Melody49 | Brand Guidelines https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/6a4e2147-eac8-45df-b91e-ba1ad759f9ae/poster_3_swim_rgb.jpg Case Studies - Melody49 | Brand Guidelines https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597975637317-6GVL52RWKU1JB3KUKSQF/m49_mockup_billboard.jpg Case Studies - Melody49 | Brand Guidelines https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597976060074-ZEUO3VZ317JGNPAF9E3M/Screen+Shot+2020-08-20+at+10.13.55+PM.png Case Studies - Melody49 | Brand Guidelines https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597173253232-RECPEQG8W1JPDG3K39LT/m49_food_packaging.jpg Case Studies - Melody49 | Brand Guidelines https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597173498662-DDUDDMTN07008FZ9Q2SH/m49_map_mockup.jpg Case Studies - Melody49 | Brand Guidelines Melody 49 map for consumers https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597173473750-HBEFKV13I3R58QQZNGM7/tent_my49.jpg Case Studies - Melody49 | Brand Guidelines https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597173377641-VKO5JBPB7VNZRDUOXMQ3/Apple+Airpods+2+Mockup.jpg Case Studies - Melody49 | Brand Guidelines https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597173699843-RPMRH9D53YLDBVJZ2OKX/lawn_chair.jpg Case Studies - Melody49 | Brand Guidelines https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597693527736-YWGQ4PPKV2E9W8PDHCVV/m49_brand_experience_1.jpg Case Studies - Melody49 | Brand Guidelines https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1604683394741-H3HIOCPU2RJOGXATYKY3/m49_mockups_FINAL.jpg Case Studies - Melody49 | Brand Guidelines https://www.cassierapier.com/design-work-1 daily 0.75 2025-06-23 https://www.cassierapier.com/design-work-1/omega-7-rebrand-j9c8l-zjph5-xcn4g monthly 0.5 2021-01-28 https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597715711216-KXHXOTMEOCOSZLA3YEGG/Screen+Shot+2020-08-17+at+9.54.36+PM.png Design Work - Omega 7 | Rebrand - Brand Textures These textures resemble gaming and computer elements. The top texture replicates a circuit board, but uses the Omega 7 logo within it’s pattern. This texture symbolizes Omega 7’s connections built within their community, aka “networking.” The second texture illustrates a keyboard. The blue keys highlight what gamers use to move their avatar around. These textures can be applied on the website, photography, or to fill in white space. Do not make these textures large or the main focus. Lower the opacity to about 25% when in use (.png provided). https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597716497986-ERESZ978BY5SB648W6ZU/Screen+Shot+2020-08-17+at+10.07.29+PM.png Design Work - Omega 7 | Rebrand - Color Palate This color palate is based on the old brand’s colors. https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597714553815-1PHTGFQXJJZ6J7VE3I7A/omega_7_logos_omega_2_plain_banner.png Design Work - Omega 7 | Rebrand https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597714600951-SXMRN6H413WPS2IM2ARN/omega_7_logos_omega_1_plain_baner.png Design Work - Omega 7 | Rebrand https://www.cassierapier.com/design-work-1/cassie-rapier-demo-reel-motion monthly 0.5 2021-01-28 https://www.cassierapier.com/design-work-1/lady-gaga-package-design monthly 0.5 2021-01-28 https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597700782872-78GCAE64FC1VDQIJRWNR/project_1_4.jpg Design Work - "Till it Happens to You" | Package Design https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597700782464-I9NB0BF5RIAXIWC470YJ/project_1_1.jpg Design Work - "Till it Happens to You" | Package Design https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597700781820-Q4AR1PLVYQAE3WF9HISX/project_1_2.jpg Design Work - "Till it Happens to You" | Package Design https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597700783097-7VXDIVHQHOO0SSMACC9M/project_1_3.jpg Design Work - "Till it Happens to You" | Package Design https://www.cassierapier.com/design-work-1/stan-the-donut-man-rebrand monthly 0.5 2021-01-28 https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597702588046-1PB8P0QIB4CR9H6ZOL9R/project_6_2.jpg Design Work - Stan the Donut Man | Rebrand https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597702587101-OF9EEMSV7DNH42M0POIY/project_6_1.jpg Design Work - Stan the Donut Man | Rebrand https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597702586273-0DWQT8KJZAD360C1X5Z8/project_6_3.jpg Design Work - Stan the Donut Man | Rebrand https://images.squarespace-cdn.com/content/v1/5f21bb6ac10bbf24aaeb22b9/1597702587651-03L3QJTHL0CU8O3RPOAT/project_6_4.jpg Design Work - Stan the Donut Man | Rebrand